Pinterest for Podcasters with Pin Better® method for Podcasters course

I have been speaking to clients a lot recently about Pinterest and podcasts…and so felt called to get some tangible tips on the blog for you to dive in for yourselves!

I’m a lover of Pinterest, it’s why I developed a proprietary method and course on how to use it to grow brand visibility and website traffic organically using this platform….

Podcast promotion doesn’t have to feel like you’re constantly blasting out content and short-lived posts. If you want your episodes to reach new listeners again and again—without constantly reinventing the marketing wheel—Pinterest is the perfect platform to add to your strategy. That’s why I’ve created the Pin Better® method for Podcasters mini course!

Unlike Instagram or TikTok where your content disappears after a day or two, Pinterest is a visual search engine. Every Pin you create can work as a long-lasting link back to your podcast, circulating for months (or even years) after you publish it. With the right approach, you can turn each episode into an evergreen traffic driver and visibility booster.

Here are some simple, effective ways to start promoting your podcast on Pinterest:

1. Create Branded Pin Graphics

Design attention-grabbing covers using your podcast artwork, guest photos, or powerful quotes from your episodes.

Keep fonts bold, clean, and easy to read.
Use headlines that entice curiosity (e.g., “5 Ways to Build Authentic Visibility” vs. “Episode 12”).

2. Link Pins Directly to Episodes

Make every Pin a gateway to your content.

Link to a specific episode landing page, your website, or your preferred podcast platform.
Add clear CTAs like “Listen Now” or “Stream the Full Episode.”

3. Leverage Rich Pins & Idea Pins

Take advantage of Pinterest’s built-in features:

Idea Pins let you share short clips, audiograms, or swipeable “3 Tips from This Episode.”
Rich Pins can auto-pull your titles and descriptions so your content stays up to date.

4. Use Keyword-Rich Descriptions

Treat Pinterest like the search engine it is.

Add specific keywords to your Pin titles and descriptions (e.g., “business podcast for conscious leaders” or “sound healing meditation episode”).
Think about what your ideal listener is typing into search.

5. Promote Evergreen Episodes

Don’t just Pin the latest release—share your timeless content, too.

Your story, your methodology, or “Top 10 Tips” episodes stay relevant for years.
Evergreen Pins keep driving listens long after launch.

6. Drive Email List Growth

Think beyond streams.

Instead of linking only to Spotify or Apple, send people to your website.
Offer show notes, freebies, or guides so listeners join your email list.

7. Analytics for Engagement Lead the Way

Let data guide your next move.

Track which Pins get the most clicks, saves, or listens.
Double down on the formats, designs, and topics that perform best.

Why Pinterest Works for Podcasts

The biggest advantage? Pinterest builds links that last forever. Once your Pin is live, it can be re-pinned, saved, searched, and resurfaced over and over again. That means each episode has the potential to keep finding new listeners long after you’ve moved on to your next recording.

Want to Go Deeper?

Some of the most powerful tactics—like repurposing one episode into multiple Pins, creating episode boards by theme, and aligning your podcast content with seasonal/trending searches—are strategies I’ll be teaching in my upcoming course, Pin Better® Method for Podcasters.

If you’re ready to maximize visibility and build a repeatable system for long-term podcast growth, pre-order the Pin Better® method course for podcasters here and get immediate access to the new Pin Better® Method for Podcaster course when it goes live!

If you’ve been relying only on short-lived social posts to promote your podcast, Pinterest is your chance to create a strategy that’s both evergreen and scalable. With just a few Pins per episode, you’ll build a growing library of discoverable, clickable content that drives new audiences to your show every single day.

How to Use Pinterest to Promote Your Podcast (and Grow Your Audience Long-Term)